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I Am Too Manly | About Us

Our goal is to help you look your prime, feel your prime, and make everything you do prime.

Hi, I am Kwame Owusu, and I am Too Manly. My goal is to help elevate men to new levels of health, wealth and happiness so that they can live their prime of life at any age, anytime and anywhere.

I don’t pretend to know everything, but lessons learned from my many successes and failures have provided me with valuable insights into personal development and the art of manliness that I believe will benefit you.

By covering the topics that men care about, my purpose is to grow alongside you as we develop the necessary skills and tools needed to optimize every area of our lives.

Too Manly Is Acceptance

‘Too manly’ is a highly-charged and even contentious phrase often conflated with the ‘Man-Box’, a term that has come to identify the limitations of what a man is supposed to be and believe, so let’s make a few things clear…

First, if you are a misogynist of any kind or just someone looking to stir up trouble, there is no place for you here.

Too Manly covers gender and relationship issues with a keen interest but with the understanding that, despite our many difference, women are not “less than” men.

Second, we do not believe that there is only one “right” way to be a man. If you want to marginalize others who are different from the ‘Man-Box’ definition of what the ideal man is suppose to be, you are at the wrong place.

We value a person’s actions, mindset, and attitude towards life moreso than anything else.

Embrace Your Prime

There are three cornerstones of Too Manly, and they are embodied in one simple word: “Prime.”

‘Prime’ is defined as “the best possible quality” of something and also as “a state or time of greatest strength, vigor, or success in a person’s life.”

We are firm believers that age is just a number. You are as old as you feel, with many people feeling older or younger than their chronological age might suggest. The latter flourish as they age, while the former fade.

The extent to which a man feels younger than he really is determines the important daily or life decisions he will make, and that is why the first cornerstone of Too Manly is to Feel Your Prime.

To Feel Your Prime means to continuously train your mind, body and spirit to optimal levels so that you feel your best anytime, anywhere, and in any situation.

It follows that a man who feels his prime by taking care of his body and mind usually also looks his prime. Looking good is a powerful confidence-booster, and the way you look and carry yourself certainly affects your ability to influence people.

We want to empower you to Look Your Prime by making grooming and personal development a daily discipline.

Finally, everything a man does, he must Make It Prime. The goal is excellence in self-sufficiency — strive for excellence in everything you do.

What It Means To Be Too Manly

“Too Manly” has pejorative undertones in popular culture, often describing someone who embodies all the negative aspects of masculinity. This person is overly aggressive, violent, unkempt, brash, irresponsible and even stupid.

I want to change that. I want to redefine ‘too manly’ to encapsulate the ultimate man, one who strives to address his inherent weaknesses while channeling his numerous strengths for the betterment of both himself and his community.

The self-actualized man who chases after his goals every second he breathes, always strives to be the best in every way possible, and has disciplined mastery over his impulses? He is what I call ‘Too Manly’.

The man who is comfortable with himself and isn’t easily swayed by the opinions of others, always in pursuit of knowledge about both his internal and external worlds, and constantly takes action on what he’s learned? That’s Too Manly!

The man who isn’t afraid to ask for help when he needs it? Too Manly!

The man who isn’t afraid to be alone and sees times of solitude as a great opportunity for personal discovery and cultivating his individual potential? Too Manly!

The farther who does everything in his power to make sure his family is provided for in every way possible is deserving of a ‘Too Manly’ award.

Men of great values and high standards who respects themselves and treat others with due respect are also behaving ‘Too Manly’, as are those men who live a healthy lifestyle and treat their mind and body with the love and attention they deserve.

Any guy who aspires to be the best he can be both as a man and as a human being is Too Manly. And when I personally say that “I am too manly,” what I really mean is that I have taken on the challenge of achieving the virtues needed to become a complete, self-actual-sized man.

No doubt this will be a life-long journey that will go on until I die, but it is one I embrace fully.

Are You Too Manly?

One simply does not become too manly overnight — for most, it’s a worthwhile, albeit lifelong, journey of trials, tribulations and growth. It’s not for the faint-hearted, but it can certainly make a man out of anyone.

That, of course, begs the question: Are you ‘Too Manly’? Are you ready to learn, grow and inspire alongside like-minded men around the world who have taken up the challenge of becoming the best man they can be?

If you are, become part of the Too Manly community. Your development and the strength of our relationship with you is the ultimate test of our success, so join our newsletter and social media platforms so that you don’t miss anything we release.

We also encourage you to contact us when you find an error in our content, want any questions answered, or have suggestions for how we can improve Too Manly.

Finally, always remember to look your prime, feel your prime, and make everything you do prime.

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